We Are Choice

Our world is connected by billions of nodes of information that create and process data, connect people, grow ideas and change culture. These analog and digital nodes are the invisible links that form our society. They can send 200 million simultaneous transmissions down a single strand of fiber-optic cable every second, and can process over 30 billion Google searches per month. The ties that bond our human race together are growing at exponential rates, and, as a result, our world is getting more connected every day.

The prevalence of technology, social networks and new nodes of influence grant us access to a knowledge base never before available on such a large scale. This access to information gives us a new sense of empowerment. It provides us with the ability to connect and communicate at extremely accelerated levels, and grants us the opportunity to be hyper-influencers in our own circles — sharing, debating, linking, distilling and propagating information. We have become masters of reaching the critical mass. With a touch of a button we can connect with people, share our visions, spark trends and begin movements with anyone and everyone on this planet. To succeed in this world means having harnessed the power of connectivity.

The role of CHOICE is to dissect, understand, articulate and navigate these connections. We recognize that the greatest ideas and trends are found in connections between the analog and digital and between the familiar and unknown. We understand that finding various hidden links between individuals, as well as groups of individuals, can be the key to answering the many questions posed about business and consumerism. As we explore this growing matrix, we will discover and uncover these bonds each step of the way. CHOICE is connectivity and creativity. CHOICE is our world, unraveled.

Great Eight of ‘08 - Online Gems
Our top picks for must visit online destinations in ‘08 and ‘09, guaranteed to spark hours of fascinating procrastination.

Ohh Snap! iPhone Apps!
We asked a handful of users in our network to share their iPhone stories with us. This is what they had to say.

Public Thrills
The theme of our favorite publicity stunts this year is humor. We’ve selected three slightly off-the-cuff public displays of silliness that made us stop in our tracks, laugh out loud and tell our friends.

Cult or Culture
With a sinking economy and consumer purchasing lower than it has been in years, it might be hard to understand how an $800 pair of Nike sneakers could be at the top of a shopping list.

New York - Tokyo
From food to fashion and pop icons to everyday products, Japanese culture, hyperculture and lifestyle influence continue to gain momentum in America, and gradually move toward the mainstream.

Jero the Hero
Considering the nature of Enka, no one expected a 26-year old African American from Pittsburgh to reinvigorate the style and create an obsession among younger music listeners.

Japan-O-Rama
From robots to mobile food, CHOICE has downloaded some of the weird, wonderful and wacky products Japan has to offer.

Remo vs. Shantell
Remo Camerota and Shantell Martin are global trendsetters who call Japan home. Like their lives, their artwork crosses boundaries and cultures.

Obama: the Choice Heard Around the World
No person, brand or organization has harnessed the power of connectivity more than Barack Obama. His multi-channel campaign captured a nation and created a groundswell by uniting the digital and analog worlds.

Real Roots
Companies that build their business model around being socially responsible have an advantage over those that are simply using cause relations as a marketing tactic for financial gain.

The Front Lines with Charles Sennott
Charles Sennott, award-winning journalist, author and former foreign correspondent for the Boston Globe, may have thrown in his tags as a globetrotter and war journalist, but he hasn’t stopped bringing home the stories that matter.