Breaking the Media Mold

Posted on | February 1, 2008 |

The current media landscape is like a second-rate restaurant during the holidays—covered floor-to-ceiling in tacky Christmas ornaments, dusty gold tinsel and candy canes from 1972. In other words, it takes a lot to stand out. Thankfully, we’ve seen a lot of creative efforts come to the forefront this year. From the type of media used to the placement and the way in which the natural environment was integrated, advertisers dug deep into their creative tool belts to present media in a new way.

Here are some of our favorite examples.

Nintendo Wii portrayed legendary characters from vintage video games using pads of Post-it notes. Passersby could take a Post-it note from the ads placed in stores, streets and subways and read all about how they could relive the experiences of vintage video games with the Wii.

Severed limbs, found outside popular cinemas in the Netherlands, promoted the DVD release of the latest Quentin Tarantino movie, Death Proof. Gory, garish and totally awesome!

Mini’s marketing campaign for 2007 was a stand out. From crosswalk takeovers to projections on buildings, they used alternative media to reinvent environments, not just impose on them.

Nationwide Insurance thought outside the bricks when they colored an entire building space and parking lot.