Toyota Meets World of Warcraft

Posted on | February 1, 2008 |

We want to give Toyota a shout out for successfully bringing World of Warcraft into their Tacoma TV ads this year. They set a high bar for the integration of gaming in traditional advertising. They also brought the world of 8 million Warcraft subscribers to life on the tube. Props Toyota.

Watch out for continued focus on gaming and more creative integrations of gaming into advertising and marketing as well as live interactive gaming at events (concerts, sports events, etc.) and in other high-traffic environments.

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