Choice 2007

Breaking the Media Mold
Advertisers dug deep into their creative tool belts this year to present media in a new way.

The Retail Experience
2007 proved that the retail environment is not just about what’s on sale, but what’s in the experience. Here are three creative “shops” that took this philosophy to heart and came out on top.

Won’t You Be My Neighbor… Again?
There is an online trend that is bringing things to the local level. The term is “hyper-local,” and while it isn’t entirely new, it certainly garnered a lot more attention this year.

Sending your DNA to a… Website?
There are a lot of pornography sites on the Internet, but none of them take the prize for the creepiest website to launch in 2007

Second Life Land: Waterfront Lot Available
Ever since its launch in 2003, Second Life has continued to burrow deeper into civilization as we know it.

Best of Online: 2007
We’ve clocked in thousands of online hours this year researching and visiting a vast array of sites, and we have narrowed down the Internet to what we consider the cream of the online crop 2007.

The Simpsons Take Over the World
The Simpsons Movie generated a charging bandwagon, and, aside from the green movement, may have been the most crowded house on hype street in 2007.

Breaking the Media Mold
There’s more than one way to tell a story. Just ask the guys from Flight of the Conchords.

Let’s Get Some Shoes
Whoever thought that videotaping yourself in drag, while singing a mock pop culture anthem about shoes would get you a Kid’s Choice Award?

Repackaging the Music Industry
This year we’ve seen some bold attempts at innovation in the world of music

It’s Not Easy Being Green, But It Sure Is Trendy
From products to messages, advertisers are going to great lengths to adopt green issues whenever and wherever they can.

Is Gaming Tomorrow’s National Pastime?
The biggest entertainment release in history happened this year - and it wasn’t a movie.

Girls Gone Wild for Gaming
Girls are breaking ground into the boy’s only world of gaming.

Toyota Meets World of Warcraft
We want to give Toyota a shout out for successfully bringing World of Warcraft into their Tacoma TV ads this year.

The Humans are Dead
Whether you are excited or scared about the idea of robots, the truth is inevitable; they are coming.

The Aphrodite Project: A New Platform for GPS
Aphrodite Project has been launched to help people in the sex trade protect themselves while on the job.

Pssst…
The marketing industry has taken a fancy to capitalizing on Word of Mouth Marketing in recent years.

The Beta Male
In 2007, we witnessed the emergence of the Beta Male in mainstream media. Who are these beta males in real life?

Now and Yen
Japan’s ever- evolving sense of style and self is again on the move in 2008.